The location assessment process supports site selection decision making and sales forecasting.

The location assessment process involves several steps including retail market analysis, site analysis and sales projections.

Retail market analysis involves the analysis of area household statistics, surrounding development, economic outlook, real estate market, climate, market segmentation and competition.  The results are used to determine total market potential in the study area.

Site analysis involves the evaluation of highway geometry, traffic counts, traffic patterns, accessibility and visibility and physical characteristics of the site.

 

Sales forecasting involves the use of various modeling techniques to accurately predict sales volumes at any given new point of sale.

 

Our techniques include analogue-based forecasting, regression analysis, gravity model, extraction, capture rate and statistical merging to reach an indication of sales volumes.

 

The reliability of our models is based on goodness of fit, average error and level of confidence.

 

We prepare a written report that contains our analysis, findings and supporting documentation.