Our study method is based on the requirements as outline by U.S. Department of Agriculture, Appendix A to RD Instructions 4279-B. 

The feasibility study and viability model will validate the business concept by the core dimensions of market, technical, business model, management, financial and exit strategy.

Market viability addresses size, sustainability, potential market, target market, potential value, competitors, products and pricing and promotion.

Technical viability addresses capacity, availability of resources including materials, labor and professional expertise, supplier relationships and production processes.

Business model viability addresses uniqueness of mode in terms of competitive advantage and ability to create value and wealth.

Management viability addresses application of knowledge and skills, training, supervision, management of risk, suitability of organizational structure, suitability of management and ability to measure performance.

Financial viability addresses start-up costs, working capital, operating costs, overall return on investment and profitability, break-even points and pay-back period, sustainability of market versus projections and ability to generate economic value.

Exit strategy viability addresses ability to create wealth from exit strategy, ability to define strategy and relate to industry model, ability to identify potential buyers and ability to schedule exit strategy.